Driving Ideas from Strategic Initiative to Value Creation
In this program, participants will come to see the management of innovation as a powerful and practical way to create value by selecting and exploiting the best new ideas — both for improvement and for radical change in products, processes, positioning, or paradigm. The program is based on research by David L. Francis, Ph.D. and his colleagues at CENTRIM (The Centre for Research in Innovation Management.), identifying the best practices of successfully innovative organizations and leaders.
Participants will learn to incorporate innovation management skills and processes into their jobs by absorbing the results of research on exceptionally innovative organizations; they will put that knowledge to work through structured activities, cases, and skill practice. They will simulate an “innovation journey” and will practice many of the skills and tools used by the most successful innovation managers.
Avatars of Innovation
Innovation management is like a five-phase journey, with an Avatar to represent the spirit an the guiding principles of each phase of the journey.
We developed a quiz to introduce the innovation journey, and ask our readers which Avatar they most identified with.
Take the quiz & find out more about innovation management.
During the workshop, participants will have the opportunity to assess their own skills and the culture, structure, and processes relating to innovation in their organization, comparing them to the best practices of benchmarked organizations. Participants will create a plan to move their own skills forward and to create a more innovation-supportive structure and culture within their organizations and teams.
Objectives and Outcomes
Participants will:
• Describe best practices in innovation management
• Reflect systematically on their own strengths and weaknesses as a manager of innovation
• Identify ways to weave innovation into their management practices and/or in the larger world
• Use specific behavioral skills that drive, foster, support and improve innovation practices
• Explore the norms, values, competencies, structures, and processes that facilitate innovation
• Begin to develop a draft innovation agenda that can be explored, developed and implemented following the workshop
Who Should Participate?
Managers who see fostering innovation as a part of their role, individual contributors whose work involves facilitating innovation, and senior managers who lead or sponsor innovation as part of their responsibilities.
Cost $725 for one-day session
April 30, 2012 – Berkeley, CA
Call Gail McGaha at 301-299-0607 x2 to register.
Managing Innovation: Driving Ideas from Strategic Initiative to Value Creation™ is a copyrighted program of Barnes & Conti Associates, Inc.

















